“When I was there six or seven years ago we used to talk about it being the MBA of software sales,” former Salesforce salesman Daniel Bartels told me this week. Salespeople who didn’t meet their targets were fired. Al Gore once spoke.īack in their home markets, they had professional reviews every three months. There was an annual sales conference called Dreamforce. New staff were flown to the San Francisco headquarters, where they got to discuss their career goals with more experienced employees. The company is generous with training, from how to code to managing conflict. While such figures can’t be verified, there is no question Salesforce spends a lot on staff. Salesforce owns Slack, a chat room for companies. Salesforce can help companies communicate with customers reporting problems, collect and store their data, market their products over the internet, analyse the effectiveness of marketing spending and conduct internal communications. Globally, the figure is over 150,000, according to the company.Įven Telstra, which is a customer, couldn’t really afford to build Salesforce-like computer programs. In Australia, Salesforce has an estimated 20,000 customers. The expense of hiring computer programmers and operating servers makes it necessary to spread the cost over many clients. Known as customer relationship management, or CRM (which is Salesforce’s ticker on the New York Stock Exchange), these types of databases are expensive to build and keep running. Salesforce, San Francisco’s largest private employer and occupant of its tallest tower, plans to cut 10 per cent of its workforce. Salesforce sells computer programs that big and medium-sized companies use to manage their relationships with customers and would-be customers. Salesforce is one of those companies that most people haven’t heard of but is important for a couple of reasons: the success of its products, and the way it treats employees.
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